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Rental Hire fleet, bookings and insurance Used cars Retail stock, leads and finance

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All systems operational

Alex Morgan Fleet administrator

Analytics

Performance across revenue, demand and conversion for the trailing twelve months.

Total revenue

NZ$1.54M

+18.6% vs previous 12 months

Bookings

5,914

+13.1% confirmed reservations

Conversion rate

4.8%

+0.7pt search → confirmed

Avg. rental duration

4.2 days

−0.3d vs previous period

Revenue vs. target

Monthly gross rental income measured against the board target

Actual Target 10 of 12 months on target

NZ$240kNZ$180kNZ$120kNZ$60kNZ$0

NZ$98,400 / NZ$110,000

NZ$112,800 / NZ$110,000

NZ$105,600 / NZ$115,000

NZ$127,200 / NZ$120,000

NZ$163,200 / NZ$144,000

NZ$93,600 / NZ$105,000

NZ$108,000 / NZ$105,000

NZ$122,400 / NZ$120,000

NZ$139,200 / NZ$130,000

NZ$151,200 / NZ$139,000

NZ$170,400 / NZ$151,000

NZ$148,290 / NZ$156,000

Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul

Traffic sources

123,210 sessions in the selected period

123k

sessions

Direct 46,820 sessions 38%
Organic search 33,270 sessions 27%
Paid search 23,410 sessions 19%
Referral 13,550 sessions 11%
Social 6,160 sessions 5%

Conversion funnel

Search to confirmed booking, all channels

4.8% end-to-end

Search performed 123,210 baseline

100%

Vehicle viewed 48,940 −60.3%

78%

Checkout started 17,620 −64.0%

56%

Payment details 8,410 −52.3%

36%

Booking confirmed 5,914 −29.7%

22%

Bookings heatmap

Pickup volume by weekday over the last twelve weeks

Less More

May 4 Jun 1 Jun 29 Jul 20

Mon

Tue

Wed

Thu

Fri

Sat

Sun

Friday and Saturday carry 46% of all pickups. Weekday capacity between Monday and Wednesday is the clearest opportunity for corporate rate promotion.

Customer cohorts

Repeat behaviour and lifetime value by acquisition month

4,415 customers tracked

Cohort month	New customers	Repeat rate	Lifetime value
February 2026	618	41%	NZ$1,940
March 2026	703	38%	NZ$1,812
April 2026	764	44%	NZ$2,105
May 2026	821	46%	NZ$2,268
June 2026	897	49%	NZ$2,431
July 2026	612	33%	NZ$1,684

Sessions

123,210

+7.4%

Last 10 weeks

New customers

612

+11.2%

Last 10 weeks

Cancellation rate

2.1%

−0.6pt

Last 10 weeks

Support tickets

184

−12.8%

Last 10 weeks